The Digital Revolution explains the transformation from electronic, mechanical, and analog (technology) to digital technology. Every day people are empowered with unfiltered information and global communication access from a device that fits comfortably in the palm of their hand. Never before have consumers had so much influence and power at their fingertips.
The emergence of social media allows negative comments to be shared and circulated among large numbers of internet users. The confidence of a consumer depends on positive press. Businesses must take proactive measures to build a positive brand identity; they must also prevent and address negative or defamatory content.
Google (Search Engines) has made it easy for us to search for anything online. This convenience is both a blessing and a curse. Today’s digital economy mandates a specific set of ORM considerations. The viability of business depends on its online reputation. ORM finds its significance in two major categories. The first is proactive, which includes positioning and monitoring a positive brand image. Proactive ORM requires an acute understanding of target markets, creating digital assets, and engaging new & prospective clients across both traditional & digital channels. The second category is a reactive response to information that tarnishes the image of an individual or a business entity. Reactive ORM is used to mitigate the impact of negative links, harmful reviews, or erroneous content.
ORM is a boost to Business
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffett
Today, all organizations, from large conglomerates to small businesses, have transformed their marketing and how they implement the most updated digital strategies. Apparently, it takes only few minutes to destroy a brand image and tarnish its value online by posting negative reviews. So, it has become imperative to respond immediately to a negative customer feedback, customize individual communication and resolve the grievances to curb negative comments harming the business credibility.
With efficient use of ORM tools like SEO, one can achieve better reputation control. The best SEO tools include social media updates, content management, keywords, link building, effective UI and UX inducing call to action.
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There are handful of reputation management service providers offering brand preservation, global PR and reputation restoration. This makes selecting the ORM firm as a very critical decision to build or retain damaged online reputation. A leading online reputation management firm, Blue Ocean Global Technology based in New York, suggests the following three step approach towards managing online reputation:
Build: Noah’s rule – “Predicting rain doesn’t count; building arks does”. Building strong online reputation through SEO and digital marketing resources is critical. It is important to manage risk by safeguarding your business & clients from negative press. A strong online web presence mitigates the impact of negative content and drives sustainable revenue.
Monitor: Once positive profiles for both businesses and individuals attain top ranking on Search Engine Results Pages (SERPs), transition your ORM strategy from the Build stage to the Monitor stage. Partner with a firm that actively monitors your online reputation and maintains preferred search rankings. Develop a plan for regular promotion, posting updates and sharing new content. Such digital assets may include blogs, photos, videos, infographics, interviews, social media profiles, interviews, and recognition.
Repair: When a reputation is damaged, an expert team is required to assess and neutralize the negative content immediately. For example, when negative posts from a dissatisfied customer, ex-employee or legal matter affect a business or individual’s online reputation, time is of the essence. Removing defamatory content from internet search results Blue Ocean Global Technology’s most desired outcome. A strong positive digital presence will provide the essential foundation for suppressing harmful links. Addressing negative content, especially when originating from reputable sources, such as national media outlets or government websites, requires a strong technical team of ORM professionals.
Zoom out the current market conditions and you will find that there is no existence without online reputation.
