As the clichéd joke goes, the best place to hide a dead body is in the second page of Google search results. This is because no one really visits the second page of the Google search results unless they are extremely desperate. Therefore, if your website link is not featured on the first page, it is as good as being dead.
Hence, a good search engine ranking matters most for small business owners. Since your market is very niche, you will have to do everything you can to fight for a place on the first page of search results and ensure good search engine results.
Search engine optimization
The most effective and easiest way to improve your ranking is to optimize your website for the search engines. Make sure that the website has good quality, original content that is right in keywords without making it seem obvious. Make sure that the meta data such as tags and descriptions are filled out and that they comply with the limitations set by Google. It also includes building quality backlinks through Outreach Monks a blogger outreach service.
Img source: flymediatech.in
SEO also involves choosing the most appropriate keywords that balance between limited competition and search volume. This will ensure that your website will get good exposure from the most relevant visitors.
Social media profiles
No business can afford to overlook the importance of social media sites such as Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google + etc. Not only are these platforms a great way of opening up direct communication path with your clients, but also help in ensuring quality search ranking for your website. Having a good authority over the social media domain will give your ranking a significant boost.
Paid ads
Do not shy away from paid ads. After all, it is one of the oldest forms of marketing methods. Getting a paid search engine ad will put you right on top of every other search results, albeit for a very small number of keywords and only until your budget runs out. If you run these ads for promotions and special offers, the hoards of traffic is sure to improve your organic search ranking.
Img source: searchenginejournal.com
It is important to ensure that you focus on each of these aspects equally when vying for a good ranking. Neglecting even one of these methods will cost you dearly in terms of ranking on SERP, and will thereby hamper your business profits as well.