Project management platform Wrike has joined Marketo’s LaunchPoint, an Adobe partner program. The partnership is expected to improve end-to-end marketing campaign workflows and work management processes. The announcement was made only a few weeks after Wrike launched its new Wrike for Marketers Performance solution.
Why we should care
The integration will
provide users with campaign performance data from Marketo Engage and tie it
directly to specific projects and tasks in Wrike. This level of insight will
help marketers not only measure campaign performance but also how their efforts
directly impacted marketing outcomes. The real-time flow of information could
give marketers the ability to make adjustments to optimize their active
campaigns.
“This
collaboration transforms how marketing teams track and report on the outcomes
of the integrated campaigns they plan, manage and complete in Wrike,” said
Wrike founder and CEO Andrew Filev. “Marketing has become increasingly
performance-driven, making it imperative that effort is aligned with not only
final results, but progress as well. All of the data related to the planning
and execution of a campaign is within Wrike, while the performance data is in
Marketo Engage. It was only natural that we enable teams to pull Marketo Engage
data into Wrike so they can actually see the impact their hard work is having
on strategic initiatives in real-time and report on the outcomes of their
carefully crafted campaigns.”
More on the news
- LaunchPoint by Marketo is an Adobe company partner program that allows partners to co-sell and co-market with Marketo Engage.
- Last month, Wrike announced Wrike for Marketers Performance, a solution that seeks to unify marketing departments and manage the full work lifecycle.
About The Author
Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.