Zookies Cookies, CurlMix, Goga Goat Yoga, and Shower Toga

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Alli Webb, guest Shark and founder of Drybar, joined veterans Kevin O’Leary, Mark Cuban, Lori Greiner and Robert Herjavec in the Shark Tank to consider investing in four start-up companies: Zookies Cookies, CurlMix, Goga Goat Yoga and Shower Toga.

Zookies Cookies Whip Up a Partnership With Alli Webb

Justin Miller and Tom Simon of North Carolina came to the Shark Tank in hopes of landing a strategic business partner for their company, Zookies Cookies. After taste-testing the products, the Sharks learn that they are not the target market for Zookies Cookies. These bake-at-home cookies are actually dog treats. The product comes as a jar of premixed dry ingredients that require the user to just add water and bake. The cookie ingredients are 100% plant-based and gluten-free, with no added preservatives or sugar. They are a healthy alternative to commercially produced dog treats.

Justin and Tom are looking for a partner that will invest $50,000 in exchanges for 20% equity in their company. More than the capital, Zookies Cookies is looking for a partner that can help them with big opportunities such as partnerships with big box stores and expanding on social channels. Both Alli Webb and Kevin O’Leary extend offers to Zookies Cookies. They ultimately decide to partner with Alli because of her passion for their mission and product.

CurlMix Decides to Walk Away From Robert Herjavec’s Offer

High school sweethearts, Kim and Tim Lewis, came to the Shark Tank to secure $400,000 in exchange for 10% equity in their company, CurlMix. Their all-natural signature haircare product meets a need in the curly hair market to smoothes away frizz and provide volume while defining curls using a shelf stable flaxseed gel. Because the product has a large demand and they struggle with keeping stock, Kim and Tim are looking for a financial investment that will allow them to invest in inventory and new equipment so that they can continue to make larger batches of product to increase their margins.

The Sharks are very concerned about the competitive nature of the beauty market and how big of an investment it would be to grow their brand in this space. They think that their investment of $400,000 would be just a drop in the bucket for what they would need to truly be a big name in this business. Although there is a clear need for this product in the market, most of the Sharks are hesitant to make CurlMix an offer. All of the Sharks except Robert Herjavec. Robert offered to invest the $400,000 they are seeking, but in exchange for 20% equity in the company. Kim and Tim try to negotiate but he won’t adjust his offer. They decline and leave the Shark Tank without a deal.

Goga Goat Yoga Leaves The Shark Tank Without a Deal

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Business partners Rachael Phillips and Trey Kitchen came to the Shark Tank in hopes of selling the Sharks on their unique yoga experience. Goga Goat Yoga is a traditional yoga class in the sense that it builds strength, mindfulness, and flexibility, but is unlike traditional yoga because there are baby goats interacting with you throughout the class. The goats especially enjoy jumping on the backs of yoga participants to help them ease into positions while also sparking joy. Goga is seeking $50,000 in exchange for 15% of their company.

The Sharks are concerned that this is a very niche market and a workout fad that will not be around for long. They are also concerned because Rachael and Trey are not yoga instructors which makes the Sharks nervous that they are not passionate about their own business. As they discuss the company in greater detail, they determine that Goat yoga is actually a small portion of what they would like to do and that traditional yoga would make up the bulk of their company. The Sharks are not convinced that an investment in Goga Goat Yoga would be a wise investment and they decline to make Rachael and Trey an offer.

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Shower Toga Secures a Deal With Two Sharks

Kressa Peterson is a driven and assertive entrepreneur that is seeking $80,000 in exchange for 33% of her company, Shower Toga. While her family loved to do mud runs, they hated that there was not a private way to get showered and cleaned up after an event, so they created the Shower Toga. The garment goes over your clothes to allow you to privately and discreetly change your clothes and shower in public. The product can then be used as a duffel bag to hold the muddy clothes from the race to protect your vehicle.

Although some of the Sharks were very hard on Kressa about her product, she was very driven and did not back down in the face of adversity which really impressed them. They also were impressed that she has thought out ways to market this product to other applications such as disaster relief. Kressa and her family are so passionate about the product that they sold their home and are now traveling around the country selling their product. Mark Cuban and Alli Webb think that Kressa is the perfect business partner so they decide to combine forces and offer her $80,000 in exchange for 40% of the company. Kressa is beyond excited to have the support of two Sharks and accepts their offer.

What was your favorite business on this episode of Shark Tank? Which business would you choose to invest in if you were a Shark? Would you purchase any of the products or services highlighted in this episode? Leave your comments below!

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Shark Tank airs Sunday at 9:00 EST on ABC.





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